Hari igihe umuvuduko wimyambarire wari iminsi 90-180 mbere yuko nka Zara, H&M, Uniqlo, Gap, Primark, Mango na Topshop bajyana umukino murwego rutandukanye kuko igihe cyo guhinduka cyagabanijwe cyane kugeza ibyumweru uhereye kumezi.Ariko nkuko abandi bakinnyi bashya nka Boohoo, Asos, Shein na Missguide bifatanije, imyambarire yabaye ultrafast!
Kuva kumezi kugeza ibyumweru kugeza kumunsi, iyo niyo moderi yimyambarire yabonye mugihe!
Hari igihe igihe cyiminsi 90-180 cyari gisanzwe mbere yuko nka Zara, H&M, Uniqlo, Gap, Primark, Mango na Topshop bajyana umukino murwego rutandukanye kuko igihe cyo guhinduka cyagabanijwe cyane kugeza ibyumweru kuva amezi.
Mu myaka igihumbi, muntangiriro ya 2000 ihuza kwibuka kwibuka craze yakozwe namazina nka H&M, Zara, Imyambarire y'Abanyamerika, Forever 21 na Abercrombie & Fitch kuko babonye uburyo bushya biteguye kugurishwa mugihe cyibyumweru.
Ibyo byari imyambarire yihuse kuri twese.
Ariko nkuko abakinnyi bashya benshi nkaba Boohoo, Asos, Shein na Missguided bifatanije, imyambarire yabaye ultrafast!
Umunyamakuru Lauren Bravo, umwanditsi w’umwanditsi, agira ati: "Niba imyambarire yihuse mu myaka mike ishize yaranzwe n’ibiciro biri hasi, ubwinshi bw’umuvuduko, n’umuvuduko udahwema, ubwo rero imidugararo mishya yerekana imideli y’imyambarire ya ultrafast itera ibyo bintu bitatu bikabije." igitabo cy'ingenzi Uburyo bwo Gutandukana na Moderi yihuta, isaba ko hajyaho uburyo bwihuse kandi busukuye mu guhaha, mu gihe yongeraho ati: "Tugeze aho imyenda igurishwa cyane cyane nka 'Umuguzi wihuta cyane', muri kimwe icyiciro nk'ibiryo byokurya, ibinyobwa bya gaz, umuti w'amenyo - nk'ikintu gishobora gukoreshwa rwose, kugira ngo ukoreshwe rimwe hanyuma ujugunywe hanze. ”
Ariko hamwe nimyenda, guta ntabwo ari amahitamo byanze bikunze!
Kubatabizi, abadandaza imyambarire ya ultrafast ntibafite amatafari n'amatafari kuko bakomeza ibikorwa byabo kumurongo wose, aho amafaranga yabo yo hejuru ari make kandi kugura impulse birahita.
Imyenda ntabwo iva kandi imyambarire ya ultrafast izana hamwe nibiciro bidukikije.
CARBON EMISSION
Inganda zerekana imideli nizo ziza ku mwanya wa kabiri mu guhumanya inganda, zingana na 10 ku ijana by’umwanda ku isi, zikaba ziri hejuru y’ibyuka bihumanya ikirere!Iyo gushingura mubuzima bwose bwimyenda, kuva mubikorwa kugeza ubwikorezi kugeza, amaherezo bikarangirira kumyanda, muri rusange, toni miliyari 1,2 zangiza imyuka ya karubone irekurwa ninganda zimyambarire buri mwaka.
Ntabwo gusa ikirenge cya karubone yinganda zerekana imideli ziterwa n’imyanda yoherejwe mu myanda, imyuka ya CO2 mu gihe cyo gukora no gutwara abantu nayo igira uruhare mu nganda nini za karuboni.
Nk’uko raporo ya McKinsey ibigaragaza, inganda zigiye kurenga ku ntego zayo hafi ebyiri, aho hasohotse toni miliyari 2,1 za metero2 za CO2 zihwanye na 2030, keretse iyo zifatiye ku bikorwa by’inyongera.
Igice cyoherezwa mu kirere kizaterwa no kwiyongera kwimyambarire yimyambarire hamwe nimyambarire ya ultrafast yibanze.
AMAZI, KIMWE MU BATSINDA BINSHI!
Inganda zerekana imideli nizikoresha amazi menshi.Umubare munini wamazi meza akoreshwa mugusiga irangi no kurangiza.
Nkurugero, irashobora gufata toni zigera kuri 200 zamazi meza kuri toni yimyenda irangi (20 ku ijana byanduye ryinganda ziva mu gutunganya imyenda no gusiga irangi; toni 200.000 zamabara yabuze imyanda buri mwaka).
Nkuko bigaragazwa na raporo, buri mwaka, inganda zerekana imideli zikoresha litiro zigera kuri miriyoni 1.5 n’amazi nubwo 2,6 ku ijana by’amazi meza ku isi akoreshwa mu gutanga ipamba yonyine (litiro 20.000 z'amazi arakenewe kugira ngo habeho ibiro 1 gusa by'ipamba), tutibagiwe n'amazi kwanduza bitewe n’ikoreshwa ryinshi ry’ifumbire mu musaruro w’ipamba, ihumanya amazi atemba n’amazi yo guhumeka.
Urebye miliyoni 750 ku isi yose ntibafite amazi yo kunywa, imyanda nki ihumanya ry’inzobere mu mazi bumva ko bidahagaritswe rwose, tutibagiwe no gukoresha imiti idafite ubwenge, ikoreshwa cyane mu gihe cyo gusiga irangi, guhumanya, gukora fibre, no gutunganya amazi ya buri wese y'imyenda yacu.
Nk’uko raporo zibyerekana, 23 ku ijana by’imiti yose ikorerwa ku isi ikoreshwa mu rwego rw’imyenda nubwo buri mwaka havugwa abantu 20.000 bapfa, kanseri ndetse no gukuramo inda bitewe n’imiti yatewe ku ipamba (24% by’udukoko twica udukoko na 11 ku ijana) imiti yica udukoko ikorwa ku isi, ikoreshwa mu gutanga umusaruro).
KUGARAGAZA IKIBAZO CY'IMYIDAGADURO…
Bivugwa ko umuryango wo mu bihugu by’iburengerazuba uterera impuzandengo y'ibiro 30 by'imyenda buri mwaka mu gihe 15 ku ijana gusa ari byo bitunganyirizwa cyangwa bigatangwa, naho ibindi bigahita bijya mu myanda cyangwa bigatwikwa.
Urebye fibre synthique, nka polyester, ni fibre ya plastike, kandi ntishobora kwangirika, irashobora gufata imyaka igera kuri 200 kugirango ibore nubwo raporo zerekana ko fibre synthique ikoreshwa hafi 72% byimyenda yacu uyumunsi.
Hagati aho, raporo zerekana ko imyanda igera kuri 5.2 ku ijana mu myanda y’imyanda muri iki gihe ari imyenda kandi birumvikana ku buryo impuzandengo y’ubuzima bw’imyenda bivugwa ko ari imyaka 3 gusa kandi urebye ko imyenda igera kuri miliyari 80 ikorwa buri mwaka (iri hafi 400 ku ijana ugereranije n’imyaka ibarirwa muri za mirongo ishize) mugihe mbere yo kujugunywa, impuzandengo ugereranije yambarwa inshuro 7 nubwo 20% kugeza 30% byimyenda yimyenda yimyenda yabagore benshi bambara, igiye gusa kongera imyanda kandi ultrafast imyambarire yihutisha inzira.
Impuguke mu isoko igira iti: "Ibirango (ultrafast) bituma abantu bahora bagura-kandi bakagura ku bwinshi."
MICROFIBRES POLLUTION…
Igihe cyose umwenda wogejwe wogejwe, microfibre zigera ku 700.000 zirekurwa mumazi, amaherezo zikinjira mumyanyanja hanyuma zikinjira muminyururu yacu.
Ibi byagaragaye mu bushakashatsi bwakozwe, bwerekanye toni zigera ku 190.000 za fibre microplastique fibre yinjira mu nyanja buri mwaka kandi ntabwo ari bikeya kuvuga make.
Hagati aho, ubundi bushakashatsi bwerekanye ko kwambara fibre synthique irekura microfibres ya pulasitike mu kirere nubwo umuntu umwe yashoboraga kurekura microfibres hafi ya miliyoni 300 za polyester ku mwaka mu koza imyenda yabo na miliyoni zirenga 900 mu kirere yambaye imyenda gusa.
KUBURANIRA UMWANZURO ULTRAFAST
Mu gihe umuco wo kwerekana imideli ya ultrafast ukomeje kwiyongera, bitewe n’ingaruka zitigeze zibaho ku mbuga nkoranyambaga, ubu irimo guteza imbere igisekuru gishya kibona ibiciro biri hasi ndetse n’umuco ukoreshwa nkibisanzwe - urubyiruko rwinshi muri iki gihe bivugwa ko rwambara imyenda ishaje nyuma y a gukaraba bike - nubwo kubyara umusaruro mwinshi no kujugunywa byihuse byongereye ikibazo cyimyambarire yimyambarire.
Umubare wimyenda ninkweto byuzuye muri Amerika byonyine muri 2000 (ufatwa nkimyaka yimyambarire itinda) uhagaze kuri toni miliyoni 6.5, wiyongereye kugera kuri toni miliyoni 15.5 muri 2020 (igihe cyimyambarire yihuse) wiyandikisha kwiyongera kumwaka ( CAGR) hafi 9 ku ijana.
Ariko ibyo byari kugeza igihe imyambarire ya ultrafast igeze, ubu igiye kuzamura igipimo cy’imyanda hejuru.
Nyamara, abakwirakwiza imyambarire ya ultrafast nka Boohoo, Asos, Shein na Fashion Nova bavuze ko batanga umusaruro babisabye kandi umubare wimyenda isabwa mubyukuri, bakomeza bavuga ko ari muto ugereranije nuwakozwe mugihe cyimyambarire yihuse.
Icya kabiri, inshoring hamwe na shitingi bigabanya byinshi mubijyanye no kohereza imyuka ya carbone kuko ubwikorezi bwagabanutse cyane.Fata nk'urugero rwo mu Bushinwa rucuruza imideli Shein, rufite benshi mu batanga imyenda n'imyenda iherereye i Guangzhou;kimwe nu mucuruzi wo kumurongo wimyidagaduro yo mubwongereza Boohoo aturuka hafi 50 ku ijana yimyenda yayo ituruka mubwongereza gusa
Igihe cyo kohereza: Gicurasi-23-2022